I am all about finding ways to help make this world a better place, even if it is in a small way. The way I see it, every little bit counts. With that being said when the (Product) Red campaign was launched in 2006, I was happy to hear that such a campaign was getting so much attention. I thought it was a great idea to sell “Red” branded products while educating mainstream America about the countless amount of Africans who are dying needlessly of AIDS every year. Although I am not big on the accumulation of unnecessary “stuff”, I thought overall it was a great idea and I even bought and received a few (Product) Red items, which I still love.
That was until I heard of a new campaign and an even better idea, one that called for the elimination of buying more “stuff” and instead just plain giving. The Buy (LESS) campaign is one that I can truly stand behind. There are no “cool” branded products to buy, just a simple plea to give to those who need the money more than we need an iPod or cell phone. I’m really in love with Buy (LESS) . Finally, there is an organization that promotes the idea of just plain giving to charity without buying some plastic piece of junk we don’t really need. There is nothing I dislike about the folks at Buy (LESS), except for the way they have chosen to “advertise”. I really hate unnecessary nudity..it’s stupid and pointless, but that’s a whole different blog….
Overall, (Product) Red is a good idea, but Buy (LESS) is an even better one.
